3 mobile grabs sales
Which mobile phones do you think are the most popular mobile phones among UK university students right now? Research indicates that there are three brands that are really competing for sales among this particular consumer population. Those three are Nokia, Sony Ericsson and Blackberry.
Nokia is currently the most popular handset manufacturer among university students in the UK according in a recent survey. The survey shows that 30% of students had a Nokia phone which means that this brand is covering nearly a third of this portion of the market. Sony Ericsson wasn’t too far behind. The survey found that another 27% of the students had a handset that was made by this manufacturer.
Although these two handset makers seem to corner the market together it is BlackBerry that is really capturing attention right now. Only about 2% of UK university students are using BlackBerry devices but this is the handset maker that is gaining the most new followers quickly. It is predicted that BlackBerry growth among this group will grow considerably in the year to come.
Nokia is trying to hang on to its share of the market by producing handsets that are designed to compete with the BlackBerry phones. They recommend using the Nokia E72 if you like the feel and function of a BlackBerry device. The Nokia E72 is the latest of their Qwerty handsets, beefing up the popularE71 with a slightly sleeker look, improved software and some interface tweaks. It’s very slim though arguably on a unit this size, a higher resolution wouldn’t make much difference.
This far Sony Ericsson hasn’t put out anything that they say really competes with BlackBerry which means that it could be their portion of the market that BlackBerry starts taking over in the year to come.
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